Globally, WWF has adopted a target driven approach to conservation and will endeavour to invest 80% of its resources towards six global target driven programmes (TDPs) and the Global '200' ecoregions. Optimal initiatives will address synergies between the two approaches and focus on collaboration where TDP and ecoregion needs converge.

Considering the new WWF global approaches, WWF-SA will align its conservation activities more closely with these approaches, and will identify relevant South African priority conservation needs for the future focus of WWF-SA.

WWF-SA's conservation efforts will be programmatic and proactive. Programmes will be developed with strategic partners and will address national, regional and international priorities. Funding will be sourced by a campaign approach for the core costs of the programmes and for the programme activities. The programmes will be integrated across the organisation; communications, marketing, fundraising, education and support services are all needed if the programme targets are to be delivered.

The 5 full programmes are:
Conservation Education
Freshwater
Fynbos
Grasslands
Marine

The 5 sub programmes are:
Climate Change
Forests
Karoo
Species

Click here to view our funding application process.